Undertake a comprehensive review of your business, target audience and industry. Analyse your main competitors to understand what's working for them, and the content gaps to exploit. Focus on your key business goals to ensure tangible outcomes are achieved with the content.
Get a documented content strategy that covers your website, social media platforms and email. Identify the content type, frequency of distribution and ideal channels. Distil your brand's beliefs to attract a like-minded audience. Understand how to reach your target audience across the customer journey to drive traffic and increase conversions for your business.
Go where your target audience members are. Keep your brand top of mind and engage existing and potential customers with content that resonates. Content repurposed and tailored for each social media channel to ensure maximum effectiveness (copying and pasting is not enough).
Increase the signals sent to Google to raise your website's authority and trust. Become part of the conversation by monitoring key industry trends and competitor moves. Engage with authenticity to build authority and trust.
Build an email list via your website, social media platforms and paid content promotion. Employ segmentation to target the right audience at the right time.
Repurpose or create new content designed to maintain awareness, build loyalty and increase conversions. Nurture and guide your audience to action with content that educates and informs. All with beautifully designed emails that your audience can't wait to open.
With the deluge of content and constant distractions online, it can take time to have your content seen by your audience. Changes to social media platforms and Google search have also resulted in less organic reach over time.
Strategic use of advertisements via Google search or social media can help with these issues. Widen your audience and accelerate lead acquisition. Repurpose high-performing content and target previous visitors or similar audiences to maximise success.
Content created with purpose. Based on a documented content strategy that is aligned to your business goals and priorities.
Only experienced and skilled creators who work to assigned content briefs. Creativity and expertise from humans, not robots. Guaranteed.
Beautiful email templates, eye-catching social media posts, share-worthy infographics and more. Drool-worthy graphics, photos and video.
Content marketing across your website, social media platforms and email. Maintain awareness, engage your audience and drive conversions.
Subscription plans with everything needed for successful content marketing. Fixed fees with flexible management.
We carefully manage the number of clients we onboard to ensure quality. We assign a dedicated content partner to track and support your success.
Once you're comfortable to proceed, sign up for a content marketing plan. There are monthly and quarterly plans to choose from.
There is a fixed subscription fee for each plan. No nasty surprises here! Plus you can easily cancel your plan before the next renewal date if needed.
After signing up, you'll receive access to your own member area to communicate with our team. Note you'll be able to easily manage your account from here.
There will also be a short discovery form to help us further understand your business, target audience and content marketing goals. Then we'll have a kick-off session to make sure we're aligned and have what we need to get started on your content marketing services.
Once we have everything we need, we'll get down to helping your business grow with the content marketing services you've signed up for.
Your member area will allow you to review and track the progress of all work being done. You can also make requests via your member space.
Your plan can be controlled from your dedicated member area.
You'll receive weekly reports outlining the work done and how this progresses us towards your goals. You can also schedule weekly meetings with your growth partner to recap the previous week, plan the upcoming week, and review any changes required.
And don't worry - you can contact us at any time if you need to via your member area, email, phone (WhatsApp) or your preferred messaging service (e.g., Google Chat, WhatsApp, Messenger, Slack). We'll communicate whichever way you prefer.
Content marketing is a marketing approach focused on creating and distributing valuable content consistently for a target audience. The content aims to be valuable by answering questions and building trust with this audience. When done right, it attracts prospects, retains customers and ultimately leads to more revenue via more qualified leads, greater customer loyalty and cost savings. You can read more about content marketing in our guide.
Content marketing is used by most major organizations, small businesses and even micro businesses. It is the bedrock of other forms of marketing, including social media marketing, email marketing and paid content promotion (advertisements). Content marketing is a form of marketing that brings results for less investment than other forms of marketing. In fact, it has the highest return of any digital marketing, generating 3x the leads and costing 62% less than traditional advertising (source: Content Hackers).
We create social media content as part of our core content marketing service. We can either post the content for you, or hand it over to your team to manage. If needed, we can also manage the comments you receive on the posts. Please check out our content marketing plans and book in a free consultation if you'd like to discuss our services further.
We create email content as part of our core content marketing service. We can then pass this content on to your team to manage, or we can send the emails out for you from your preferred email platform. We can also set up everything for you if needed. Please refer to our content marketing plans for further details. Please feel free to book in a free consultation if you'd like to discuss your requirements with us.