Why we use Webflow to create business websites
We solely use Webflow at our inbound marketing agency to build our clients' websites. We have chosen Webflow because it's the best option for businesses who need a marketing website.
It has numerous advantages over other software that businesses may currently be using or considering in their search for a new website. Below are the main reasons why we have chosen Webflow, and why we believe you should too.
1. Optimized for marketing
Marketing teams are often under pressure to deliver changes quickly while keeping costs down. Webflow delivers on this formula with modern websites that can be built in less time while maintaining strong fundamentals of web design and performance.
The magic is in its no-code technology, which allows designers to create websites that match a company's brand identity and technical requirements more easily than coding by hand. There are fewer errors and it basically saves a lot of time to develop compared to old-school coding. This ultimately results in a better website and less cost to make it happen.
The Editor tool can also be used by marketing teams to collaborate with company colleagues and third-parties to iterate on copy and design. It has a simple user interface that can be used by anyone. It also has the advantage of being completely visual on the live website, without any old-school dashboards required. Publishing can also be done straight from the website once the changes have been made.
This means rapid changes can be made when required to capitalize on company or industry changes. It can also be used to update marketing campaigns and improve performance, such as conducting A/B tests or creating prototypes.
2. Powerful content management system (CMS) built-in
The Webflow CMS is a crucial function for most business websites we build. It puts the ability to store, edit, and publish content in the hands of the business. Multiple people in the business can create, edit and publish content. They could be from the marketing team, sales team, customer success team, or other key business stakeholders.
The CMS can be connected to dynamic content in any desired page layout. It also has powerful filter and sort options to present the content exactly how you want it.
This ability for the business to own their content on their website frees up their Webflow designer to focus on other work. This could include structural and other complex changes to deliver improved customer experience.
Most commonly used for blogs and people profiles, the CMS can also be used to template a simple landing page. In fact, Webflow did just that for Deadpool (aka Ryan Reynolds) recently.
3. Built with search engine optimization (SEO) in mind
There are numerous on-page, off-page and technical SEO factors affecting the ranking of your website in search engines. A lot of SEO work involves the content you publish and the signals received from other online parties. What can be just as important though is how it has been built and performs.
Webflow is designed to support SEO for your website. The code automatically used when designing the website is easy to read (clean) and structurally makes sense (semantic) for the search engine robots. It also allows you easily edit SEO-relevant items such as meta data and create search friendly URLs (web addresses).
Websites built with Webflow are fast due to its cloud-based hosting. Speed to load is one of the key factors that affect search rankings. This is affected both directly in what Google scores your website, and also indirectly by how long visitors stay on your website. They won't be there for long with slow page loading!
All websites also come with a free secure sockets layer (SSL) certificate. Shown as the padlock in your browser window, this encryption technology ensures communication between your computer and the website is safe. From an SEO perspective, it indicates to Google that your website can be trusted.
4. Designed to scale with your business
You deserve a website that can keep up with your growth.
The Webflow CMS can manage 10,000 items and can scale further to 20,000 or even 100,000 items. All while maintaining website performance and providing efficient workflows, such as bulk uploading items to the CMS and searching for content.
In today's hyper-saturated media world, you need speed and flexibility to respond. Empower your business team to manage the content on your website with Webflow's Editor design tool and CMS. They can easily update the website when required without needing the web designer's assistance. And when you do need more substantial changes, Webflow's no-code architecture makes these changes quicker to implement than using bloated legacy tools.
Webflow's hosting infrastructure also provides the ability to scale our clients. All websites are hosted on Amazon Web Service (AWS) servers, the leading cloud-based solution. All content is delivered in milliseconds by the Fastly network.
This combination results in enterprise-grade reliability and security for businesses of all sizes. This includes truly global content delivery, and infinitely scalable servers to handle the heaviest traffic loads. Importantly as your business grows in size and importance, Webflow has you covered with advanced security to prevent cyber attacks, such as distributed denial of service (DDoS).
After recent funding rounds, Webflow has been valued as a $4 billion company. They have the resources to be a powerful partner for your business website.
5. Creative freedom to express your business
We love working with Webflow as a design tool. Its visual canvas automatically creates the code (HTML and CSS). There are several inbuilt tools to add visual flair. This includes interactions for your visitors and animations to add a playful aspect. For more complex designs, it's easy to add custom code such as JavaScript.
It's possible to use templates to simplify the design process. But the flexibility of Webflow's Designer tool allows modification or removal of each element as desired. This is a way to gain design inspiration while still putting your own brand's stamp on the outcome.
Webflow is an excellent tool to create responsive websites. We can see all screen sizes easily to design perfectly across mobile, tablets, laptops and desktops. This means you'll have brand consistency and present your key messages exactly how you intend them across all devices.
As an inbound marketing agency, we are focused on content-driven design. This means the design is in service to the content that needs to be presented and the actions the business is focused on website visitors taking. With Webflow's design freedom and CMS, we can deliver powerful outcomes for our clients.
For extra reassurance, there is a strong community of Webflow professionals along with Webflow University which provide solutions to any problems that may be encountered. This gives us the confidence that the platform will be around for a long time to come.
6. No third-party plug-ins required
Wordpress powers the majority of websites today. But it relies on third-party programs (plug-ins) to add functionality. These plug-ins come with major disadvantages.
You have to update them manually whenever a new version is released otherwise they may no longer work. They can slow down the website and may even break it when not implemented correctly or when the developer ceases support. If they're not updated, they can pose a security risk to everyone.
7. Embed powerful functions and automate workflows
Although it doesn't use third-party plug-ins, Webflow still provides powerful options to customise your website. This includes adding custom code for the whole website or just individual pages.
This allows us to add even more functions or a particular third-party app to a client's website when their needs demand it. Webflow also boasts an application programming interface (API) to enable the development of unique applications.
A newer feature that has been released also allows us to automate a client's workflow. For example, the details of a new lead may be created in the client's preferred sales tool and relevant stakeholders notified automatically via email. Customer communications may also be automated by sending an email when a form has been filled in on the website.
Conclusion
Hopefully this article has demonstrated why you should use Webflow for your business website. Its powerful and flexible features can build the perfect promotional website that will power the growth of your business for years.
If you need assistance with a new or updated website, check out our Webflow services and let's chat.
Jon has a background in media studies and communications. An advocate of human-centred design, he loves to craft content that has a positive impact on its audience. He's currently focused on helping purpose-led organisations grow with the power of inbound marketing. An avid traveller, you may encounter him snorkelling on a tropical island or hiking an active volcano when he's not behind his laptop.
